Hostel Management

A Short History of the Hostel

MANAGING A HOSTEL BEGINS WITH...

A passion for hosting travelers and working as a team to deliver consistent memorable experiences for your guests. Having the right training and systems in place will provide you pease of mind and create a motivating work environment.

We have one simple goal…to maximize your financial performance. With over 50 years collectively of hostel experience, there’s no other company like us in the business. We manage over 9+ hostels in the HMS portfolio and have expertise running all types of hostels including beach, mountains, city, and desert brands in USA and Mexico. Developing a partnership with you and adding value to your investment is at the heart of HMS.

Strategies to grow cashflow
Maximize Your Topline
We have an unwavering ability to drive topline results and RevPAR premiums. The competitive advantage of our HMS topline organization is the synergy between the Sales, Revenue Management and Marketing associates that creates and executes aour HMS revenue strategy. Using our industry-leading revenue management tools, HMS leaders continually implement and refine strategies to increase rate and react immediately to changing market conditions.
 
We separate sales from service so on-property teams can focus on their guests, and we provide continuous staff coverage to capture the most leads. You get all the topline services with HMS, and we customize the approach based on your unique needs.
People Are The Foundation of Success
Deliver Results With Our Passionate People

We have a shared value with our owners to expect excellence. It’s based on our history of Putting People First. Our deep-rooted culture and values are engrained in associates, which drives a passion to go above and beyond in our HMS managed hostels.

 

Industry Leaders Who are Curious
Provide Unmatched Expertise
HMS provides turnkey management services and has more than 14 years of strategic operational execution. With that comes deep expertise and long-standing customer and industry relationships built on trust and a commitment to excellence. Our ethical approach to how we operate has made HMS one of the largest operators of hostels in North America.
 
Our name recognition with ITH Hostels gives HMS the ability to attract and retain top talent. HMS has an associate retention rate ≈ 50% better than the industry average, providing owners a variety of benefits from cost savings to improved productivity.
Utilizing our experience and passion for the hostel industry to win

Success Stories

ITH Santa Barbara Beach Hostel

Customizing Sales Approach To Drive Group Business

HMS began managing a new hostel in small downtown city that’s primary source of revenue came from Pacific Coast Highway road trip travelers. Due to the pandemic, business travelers to the hostels dropped across the market. With over 20 years working for Marriott, the GM hired to run this hotel knew he wanted to customize the sales support for the hotel and shift share. Working with the owner and HMS Area Sales team, the GM hired an on-property Director of Sales.

The hotel budgeted 3,000 group room nights and secured over 8,000 group room nights – a 265% increase over budget. Their creativity and passion shifted share from the competitors and drove F&B revenue by enticing locals to the venue through a variety of events every month. The property team was extremely aggressive in marketing the hotel and worked with many different social influencers establishing one of the most active social media presences for the brand.

The ability to customize the sales model for this hotel and the leadership’s operations and B&F creativity all contributed to its success.

ADR Budget of $151.60 vs. actual of $172.21

GOP 20% better than budget

GSS Staff Service +10.2 higher than brand average

ITH Los Angeles Beach Hostel

Bench Talent & A Customized Sales Strategy Delivers Results

The ownership group acquired this already successful select brand hotel and brought in HMS to further drive results. The HMS team began preparing months before the transition to review the budget and find opportunities to improve the bottom and top line. Given Marriott’s talent pipeline, the HMS GM quickly filled vacant positions even while the US experienced widespread staffing shortages. The above-property teams plugged the hotel into the HMS sales, marketing and revenue management model and with a skilled HMS GM at the helm who understands how to leverage the topline organization, the hotel quickly got to work on the tactics to drive occupancy and rate.

The owner, GM and HMS Area Team partnered to customize the sales and marketing approach. The GM easily filled the on-property Sales Executive role with an experienced HMS sales team member with extensive knowledge of the market. The partnership with the owner and GM, along with the support she received from ITH’s corporate and above-property teams in topline, operations, finance and HR, led to a smooth transition and the hotel achieved proforma and budget across the board.

In the first year with HMS, the hostel increased:

Occupancy 70.3% to 76.5%

ADR $132.02 to $172.97

RevPAR Index 90.31 to 190.7

LEVEL UP YOUR MARKETING WITHOUT INCREASING YOUR HEADCOUNT​

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